Not everyone starts their business planning to launch a membership.

This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. 

Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. 

Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. 

Essential Learning Points:

• How the Creative Crafting Club works
• Why the pandemic sparked the idea of starting a membership 
• Why the Creative Crafting Club uses a closed model membership
• Why running challenges has been a key marketing tactic
• How Facebook groups keep everyone engaged and supportive of each other
• The biggest challenges Christelle faced
• Why Christelle loves the freedom that a membership business brings

Important Links & Mentions:

• Creative Crafting Club
• Membership Geeks
• Membership Academy

Key Quotes:

“Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.”

“Start before you're ready, you're only going to regret the things that you do not do.”

“We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.”

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