What if the most profitable thing in your business isn't your highest-priced offer?

That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwell, who have each built something I find genuinely fascinating: a lower-priced, accessible offer that sits at the front of their business and funnels clients into their higher-ticket work. Not as a loss leader or freebie, but as an actual profit center that also happens to grow their audience and warm up ideal clients.

Jenn runs a family and newborn photography business in California and started doing confetti mini sessions early in her business as a creative list-building strategy. Allison is based in central Arkansas and built her Playful Portraits offer out of necessity after an unexpected relocation.

In this episode, we dig into...

•   How both women made sure their accessible offer felt genuinely different from their full work (so it wouldn't cannibalize their regular bookings)
•   The soft, non-pushy way they convert mini clients into full-price clients over time    
•   Why Allison says 95% of her full-price work traces back to Playful Portraits - either directly or through referrals
•   What it actually looks like to be a "model mullet" - donkey in the front, unicorn in the back

Links:  

• Follow Jenn Chen on Instagram: 
• Explore Allison Maxwell’s Photography Resources
• See Allison’s Work on Instagram 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!