I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and get an answer. My reaction? "Huh. Why would I need that when I have Google?"

That was not that long ago. Wild.

Just a couple of short years later, and AI is literally everywhere. But a lot of photographers I talk to are genuinely conflicted about using it - and I think that conflict is worth taking seriously! So in this episode, I'm sharing the framework I personally use to make sure the work I do with AI tools feels aligned with my values.

Here's what I'm covering:

•   Why I think of AI the same way I think about switching from auto mode to manual on your camera (and why that analogy actually holds up)
•   The three things you need every single time you sit down to work with AI
•   Where AI genuinely moves the needle... and where it needs to stay out of the way
•   The real gift AI gives you (which probably isn't what you think)

If you've ever gotten AI output that felt like beige content that could have come from anyone, this is for you.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!