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First - the chair fiasco. Please listen. My bum hiney depends on it. Sugar Cookie Marketing Facebook Group Baking it Down podcast is back to spread some holiday cheer (chair) with some holiday jingle.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Replying with the End in Mind
• Business of Baking - Investing in your Busines
• The Course Recap - Upcoming Courses
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors

In the Marketing Minutes, Heather replies with the end result in mind. "What do I want from this interaction?" Then reply in a way that gets you to that result. Leave ego and hurt feelings to the side, because you're a business person now making decisions that benefit you long term at the cost of the short term emotions.

In the Business of Baking, we wanted to talk investments. Will an Eddie give you your weekends back? Will a Bosch mixer free up a Sunday to take more orders? Will a class on florals allow you to charge more for wedding sets? Here's our approach to investing back into the biz.

We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. I have a course coming up on Gmail tips and tricks that is MY FAVORITE course thus far.

In Voicemails, we talk about my jealousy for AMG G-Wagons.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Past: Bake Along: Creme Brûlée & Lemon Curd with James Martin
• Past: Time and Organization using Asana with Alondra Mercado
• Past: Bakery Cleaning & Organization with Bev Hansen
• Coming: Creating Cookie Designs in Procreate
• Coming: Graphic Design / Print Marketing with Sabrina Mead
• Coming: Bake Along: Making Dulce de Leche with Michele

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com