If you’ve been with us for the past two episodes, you know that we have covered the first two parts of our three-legged stool of business: “Sell work, do work, and keep score.” Selling work consists of your lead generation, sales, and pre-qualification processes. In doing the work, consistent communication in every part of the job is a key factor in your production process to protect your profit.  Today we tackle the third part; what does it mean to “keep score”? Keeping score is how you look at your financial reports from a job and determine if you made money. Join us for a closer look with Dave and John!

What you’ll hear in this episode:

• John breaks down his CRM and how he tracks the numbers for each job with a pre-job budget and a post-job assessment.
• Acquisition costs–what they really are and why most contractors don’t understand them and underestimate them
• 
  
• Reducing acquisition costs and increasing overall profitability through referrals
• 
  
• John’s example from a current Peach State Roofing job and their “8 by 8 campaign”
• 
  
• Better brand recognition, premium prices, and superior value are your goals.
• 
  
• Referral programs can work! 
• 
  
• Reviews are important for your SEO and establishing trust; John shares how Peach State Roofing is getting reviews.
• 
  
• How Company Cam makes the review and referral process easy with a follow-up for every job
• 
  
• Job costing helps you know if you made money or not.
• 
  
• Every dollar saved in budget planning adds up (Saving $500 each on 100 jobs=$50,000 profit!)
• 
  
• Understanding your monthly financial statements is everything for a business owner. 

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Mentioned in this episode:

SMA Support Ad

Tired of spending all your time working in your business instead of on your business? SMA Support can be a game changer to get you back to running your business! They can give you an in house sales person, project manager, or customer support person, so you can focus on what you do best. Check them out at the link below and tell them Dave sent you!

SMA Support