This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they want. 

Here's what we're chatting about:

•   Why you need to replace "give people what they want" with "show them what they need"
•   The importance of showing (only) what you want to sell - a rule most photographers break constantly    
•   The value of connection: what listening, educating, and handling objections actually looks like in a real conversation
•   The benefits of being picky - why the clients who still don't want what you offer after you've made your case are not your clients

If you've ever taken on a session you knew wasn't the right fit, or caved on your packages because someone said they "just want digitals," this one is for you.

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