We Are For Good Podcast - The Podcast for Nonprofits

376. A Crash Course on Major Gift Qualification - Meg George


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Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundraisers with big dreams for 2023 - tune in! 

💡 Learn

  • Why qualification is the key to successfully securing major gifts 
  • How to develop authentic relations as a fundraiser 
  • Major gift best practices for today’s philanthropic landscape

Today’s Guest
Meg George, Co-Founder and President, George Philanthropy Group

Episode Highlights

  • Meg’s story and journey to where she is today (2:50)
  • Major Gift best practices considering this current landscape (6:20)
  • Cultivate a major gifts program that doesn’t exist today (10:00)
  • Qualification (15:00) 
  • What does modern qualification look like in the digital age (25:50)
  • Being a change agent (32:50)
  • A powerful story of philanthropy in Meg’s life (41:15)
  • Meg’s One Good Thing: Work smarter not harder. (44:50)
  • Connect with Meg and George Philanthropy Group (46:10)

For more information and episode details visit: weareforgood.com/episode/376.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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