The Insurance Buzz

378. Stop Lighting Your Marketing Budget on Fire


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The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
Text AI to (816) 727-7610 to join the Waitlist
www.agencycoachai.com

Watch the full episode on YouTube: HERE

What’s in this episode:
If you’re dumping thousands into ads but still leaking money on refunds, chargebacks, and missed closes—this episode is your wake-up call. Michael and Courtney break down why “more leads” isn’t the fix and how the real ROI comes from sales training, service, and people development. From the $250K pajama shoot story to the one objection that should set off alarms (“my team doesn’t need training”), this is your audit for the rest of the year.

Whether you run a lean shop or a multi-million dollar agency, this is the reminder to stop lighting your marketing budget on fire and start investing where it actually pays.

[00:00] Why you’re probably not auditing this part of your business
[01:00] The $250K pajama photo shoot vs. $5K training budget
[02:30] The hidden costs of poor service and sales training
[03:30] Stop throwing money at lead gen without fixing the follow-through
[04:30] Why “Sales cures all” (not marketing)
[06:30] The team objection that tells you you’ve got the wrong people
[08:00] Building a culture of training and development
[09:00] Why your people = your best investment
[10:00] The fastest way to improve ROI without spending more on ads
[11:00] Final takeaway: Sales cures all

BOOK A DEMO– Agency Coach AI Learn More: Let's Chat https://agencycoachai.com

The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

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Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

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The Insurance BuzzBy Michael and Courtney Weaver

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