Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.

💡 Learn

• Four Keys of Communication
• Ethical Storytelling: What is it and why it matters
• The role of relationships in ethical storytelling

Today’s Guest
Christy Kern, StoryBrand Facilitator,  Ethical Storytelling Researcher

Episode Highlights

• Christy’s story and journey to where she is today (1:50)
• Tone setting - the keys of communication and how it relates to nonprofits (5:30)
• Christy’s 4 Guiding Principles to Communication:
  1. To be clear is to be kind.
  2. Upholding dignity is paramount.
  3. Always anchor in value.
  4. Know what you are for.
• Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)
• Story stewardship (21:00)
• Relationship over commodity (23:00)
• Christy’s research around ethical storytelling (27:00)
• Do this / not that with ethical storytelling (31:00)
• A powerful story of philanthropy in Christy’s life (34:00)
• Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)
• How to connect with Christy (42:00)

For more information and episode details visit: weareforgood.com/episode/379.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter