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That jingle is gettin' me in the MOOD. Sugar Cookie Marketing Facebook Group Baking it Down podcast here with some knowledge and more laughing directly into your ear canal. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Toot Tooting your Own Horn
• Business of Baking - Sunk Costs and Advents
• The Course Recap - A Fav Gmail Tip
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors

In the Marketing Minutes, Corrie sells us on the benefits of tooting our own horns. Hey - if we don't who will? Lettin' clients know you've "gone the extra mile" gives them a chance to appreciate you and respect the little extras we tend to give out unnoticed. So - don't be a baker's dozen, be a dozen plus one.

In the Business of Baking, I wanted to give ya'll dating advice (kidding but also not kidding). When is it the better business decision to walk away from an investment versus pushing through to the end? When we take past cost and emotion out of it, we can begin to correctly see when the sunk cost fallacy alters our perspective. 

We launched the SCM Course called The Cookie College. For a $68/mo membership you can access over 40 courses about baking and marketing at www.thecookiecollege.com/membership. My favorite tip from the course on Gmail I just taught is using your email signature to work for you more than just your name and contact info!

In Voicemails, we talk about social media giveaways - spam or a good idea? We also cover that Heather is Heather's favorite, and how to find free photography tips in the group (search "photography tip")

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Past: Caramel Making with Mary Garcia
• Past: How to Use Metallics with Samantha Baughman
• Past: Bake Along: Making Dulce de Leche with Michele Handal-Werner
• Coming: Writing on Cookies with Tina Bricking
• Coming: Everything Isomalt with Brooke Taylor
• Coming: Understanding Website Analytics 101 with Mara Buckle

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com