In this episode of the podcast Behavioral management for your ears Henrik Dresbøll talks with professor Dilip Soman.  Dillip has a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. He is the author of "The Last Mile" And co editor on the latest book "The Behaviorally Informed Organization" from 2021.