This week I’m excited to share a new marketing experiment that I’m trying in my acupuncture practice. 

If you're a regular podcast listener, you know I always encourage you to think about your marketing as an experiment. And I love to think of my own marketing efforts this way.

With any experiment, there's an understanding that it might not work out the way we want. It's just a fact of life.

Maybe it will work really well, maybe it won't. But we'll learn something in the process.

This perspective gives you the space and the freedom to get creative and try new things with your marketing. 

It allows you to put yourself and your practice out there with less pressure.

It also allows you not to take the outcome of your marketing personally. 

For example, if you have a marketing campaign that's a flop, that does NOT mean that you can't learn marketing. 

Instead, recognize that the outcome of any marketing campaign is simply data. Information that you can use to create better and better marketing in the future. 

💡 With that in mind, I'm trying something new at my practice this month! 

Listen in for all the details.

And a quick reminder that the scholarship competition for Acupuncture Marketing School is next week!

We'll be accepting applications from Monday, May 9th through Thursday, May 12th. 

If you want a chance to win a FREE seat in Acupuncture Marketing School, stay tuned. I'll be releasing details on exactly how to submit your application on Monday morning (4/9). 

Each year we give away one seat to a practicing acupuncturist and one to an acupuncture student. Everyone is welcome to apply. 

More info coming soon!

SHOW NOTES:

• Scholarship Waitlist Email Signup
• Postcardmania.com
• Acupuncture Marketing School

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