This "water cooler" episode features a fun, free-flowing discussion between Jeremy and Jack on the current state of personalization at scale in the B2B lead generation space. They explore the use of AI, effective profile/messaging strategies, and how the landscape may evolve in the future.

 

Key topics discussed:

• Experimenting with personalized Loom videos for connection requests
• The importance of reviewing a prospect's profile/background before outreach
• Crafting effective LinkedIn profile headlines and email signatures
• Balancing automation/AI with personalization and authenticity
• Predictions on how personalization at scale may become less "special" over time

 

This lively conversation touches on many relevant issues for B2B marketers and sellers. The key takeaway is the importance of mental flexibility - being willing to constantly adapt, try new tactics, and not get complacent in an industry that is continuously evolving.

 

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com