In this episode, Jeremy and Jack dive into the details of a multichannel lead generation campaign they've been working on for 2025. They walk through the campaign's strategy, including LinkedIn and email outreach, while sharing valuable insights on optimizing connection requests and cold outreach.

 

Key Points:

• Combining LinkedIn and email strategies to reach lead gen agency owners. 
• Tips on writing connection requests and balancing transparency with personalization. 
• Crafting messages with a value proposition and focusing on superior deliverability.
• The power of embedding images to showcase analytics and improve engagement.
• Transitioning from simple questions to more impactful, value-driven CTAs.
• The benefits of changing communication platforms, like from email to LinkedIn, for better engagement.
• The importance of adding more personalized touches when leads show interest.

Jeremy and Jack wrap up by reflecting on the effectiveness of their strategies and how the use of visuals and personalization can elevate lead generation campaigns. Tune in for more insights in upcoming episodes as they continue refining their approach for the new year.

 

About the hosts: 

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com/