The Institute’s Leading Edge Podcast

39 - Marketing to Millenials


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In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?

Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.

Have questions or want to submit topic ideas? Email [email protected].

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