In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?
Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.
Have questions or want to submit topic ideas? Email <a href='mailto:institute@iforabe.com'>institute@iforabe.com</a>.

In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies? Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information. Have questions or want to submit topic ideas? Email institute@iforabe.com.

In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?
Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.
Have questions or want to submit topic ideas? Email <a href="mailto:institute@iforabe.com" rel="noopener noreferrer">institute@iforabe.com</a>.

39 - Marketing to Millenials

The Institute’s Leading Edge Podcast is where forward-thinking Automotive Service and Repair Shop Owners come to sharpen their skills, expand their knowledge, and gain an edge in today’s competitive market. Hosted by The Institute’s team of seasoned consultants and leaders with decades of real-world experience, you’ll get direct, actionable advice tailored to the unique challenges of running and growing an auto repair business.
Each episode feels like a one-on-one coaching session. Whether it’s improving profitability, building stronger leadership skills, mastering marketing, developing your team, or planning for long-term success, you’ll find strategies you can implement right away.
Have a question about your shop? Send it in, and we’ll answer it on the show.

Business

The Institute’s Leading Edge Podcast is where forward-thinking Automotive Service and Repair Shop Owners come to sharpen their skills, expand their knowledge, and gain an edge in today’s competitive market. Hosted by The Institute’s team of seasoned consultants and leaders with decades of real-world experience, you’ll get direct, actionable advice tailored to the unique challenges of running and growing an auto repair business. Each episode feels like a one-on-one coaching session. Whether it’s improving profitability, building stronger leadership skills, mastering marketing, developing your team, or planning for long-term success, you’ll find strategies you can implement right away. Have a question about your shop? Send it in, and we’ll answer it on the show.

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39 - Marketing to Millenials

39 - Marketing to Millenials

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