Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason's backstory, how he came to be the leading authority with 500 knowledge panel experiments going at this moment. Also find out how he has been in Erin's head for the last 17 years, without even knowing it. The digital business card is here and you need to learn how to bring it into "focus".

Be sure to listen to the second segment of the show as well where we cover the real estate of the Brand SERP and optimization techniques.

[00:09:58] How Jason Segued From A Billion Pages Per Month Site Into The SEO Industry.

[00:14:58] What's The Current Real Estate On The Brand Serp?

[00:21:08] Jason's Own Brand Serp Domination

[00:22:35] Experimenting On Himself

[00:27:23] Identifying The Trusted Data Sources.