Wendy and Paul, two former academics turned trades business owners, faced the growing pains most of us face in the construction industry - no reliable systems, constant overwhelm, and stalled growth.

Despite being four years into running their business, they lacked the right structure in sales, marketing, leadership, and pricing. Like many others, everything still funnelled back through them.

That’s when they joined The Professional Builder.

In this powerful episode, Coach Carla reveals the exact blueprint Wendy and Paul used to transform their trades business in just 4 months.

Tune in to discover how they:

- Overhauled their sales process for predictable growth

- Boosted team performance and accountability

- Created a lead pipeline with 12+ quality leads

- Implemented proven systems for scaling a trades-based company

If you're a construction business owner or trades professional struggling with team alignment, broken systems, or stagnant lead flow - this episode is a must-watch.

You’ll walk away with practical insights on building systems that free up your time, align your team for better execution and leading your business with confidence.

You’ll also understand how to fix your pricing, sales, and marketing once and for all.

Key Points

00:03:20 Values-driven mission
00:04:20 Lacking business systems
00:07:10 The employee handbook
00:08:30 Teaching team problem-solving skills
00:09:50 Securing $230K in new business
00:10:30 Referral program implementation
00:12:00 The Same Page Plan meeting framework
00:13:10 Implementation 

Listen now to discover how these former academics are now drinking leads "from a fire hose" and building a business that serves their mission, their team, and their community.

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Builders Summit: https://www.builderssummit.co.nz/ 

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Our construction business coaching has helped 2,500+ building companies succeed.

Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

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