Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.

But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it!

If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here.

In this episode, Jason discusses…

0:00 – No canned content

1:41 – No. 1: Scrollable

3:18 – No. 2: Clickable

6:30 – No. 3: Attributable

9:09 – No. 4: Predictable