Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets.

Are you familiar with lead magnets?

A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email.

Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have, or relieve a frustration.

You've probably downloaded a ton of these - they're super popular because they really work!

The primary goal of a lead magnet is to grow your email list faster, so that you have the opportunity to turn those subscribers into patients with further email marketing.

In addition, lead magnets also build the know-like-trust factor with your audience, and help establish your expertise in a certain area of practice.

Plus a REALLY good lead magnet will not only build your list quicker, but it will also help fill your email list with your ideal patients.

But figuring out how to create a lead magnet (what to say in your lead magnet, and how to design it, etc.) is a big stumbling block for most small business owners. They don't know where to begin, so they never create one. Such a missed opportunity!

In this episode I explain some of my best lead magnet tips, including my technique for creating a lead magnet that attracts your ideal patients.

🎙️ And, the Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

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Can't wait to hear your thoughts on lead magnets after listening to the episode!

SHOW NOTES:

• Register for the Live Workshop on Feb. 28th: Grow Your Email List with a Lead Magnet
• Episode #2: Target Market & Ideal Patient Avatar
• Acupuncture Marketing School online course [15 PDAs]

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