What kind of leader are you—an abdicator, a dominator, a protector, or a liberator? 

In this week’s episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey break down the Support-Challenge Matrix—a powerful framework for understanding leadership styles and their impact on team culture, performance, and growth.

Drawing from real-world experiences in building a $5M cleaning company, they explore how different leadership approaches shape everything from customer service to employee retention. From the pitfalls of apathy and fear-based management to the dangers of overprotecting your team, this conversation highlights why the most successful leaders balance high support with high challenge. The result? Empowered employees, loyal customers, and a thriving business culture built to last.

Whether you’re leading a small team, scaling your cleaning company, or simply looking to strengthen your leadership skills, this episode delivers practical insights you can apply immediately.

👉 Learn more strategies, tools, and resources for building a profitable cleaning business at profitcleaners.com,

Don’t miss your chance to join the upcoming live event in Albuquerque. Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent 

Highlights:

• (01:13) Introducing the Support-Challenge Matrix and relational intelligence
• (02:30) Understanding the four leadership quadrants
• (03:10) The Abdicator: low support + low challenge = apathy and disengagement
• (04:30) The Dominator: high challenge + low support = fear and burnout
• (08:44) The Protector: high support + low challenge = entitlement and stagnation
• (12:27) The Liberator: high support + high challenge = empowerment and growth
• (19:19) Why your team may see you differently depending on context
• (20:51) Balancing accountability with support in leadership
• (21:32) Building sustainable culture that creates loyalty and long-term success
• (22:53) Details on the Profit Cleaners live event in Albuquerque

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
• Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent