Struggling to stand out—or just want customers to feel more confident saying yes? In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, founder of Phlash Consulting, about four videos every business owner should use to improve their sales process: welcoming the new lead, the quote walk-through, the “you chose us” follow-up, and the invoice wrap-up. Short, purposeful videos like these personalize the customer journey and give clients a clear, memorable reason to say yes.

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