Welcome back to the Healthpreneur podcast! Today we have an amazing guest who you may not know—he flies a bit under the radar, you could say. His name is Scott Rewick and he is one of the early pioneers of affiliate marketing, online direct response and high-volume media buying.

Scott is the president and co-founder of Native Path (formerly Lexicon Digital Media), and has a background in the B2B space. Previously, he worked for companies like Netflix and Blockbuster, generating massive numbers of leads. So he’s got tons of experience with lead gen and is now putting that to use in the health and wellness space.

This is a great episode for anyone who is interested in buying paid traffic—maybe you’re a bit nervous or you’ve had a bad experience in the past … This episode should clear it all up! We’re going to talk a lot about how to scale your business using Facebook ads and also how to bring expert marketers onto your team.

In this episode, Scott and I discuss: 

• How Native Path became #88 on the Inc. 5000 fastest growing companies list. 
• How to spend money, analyze, change, and repeat. 
• Chad Walding’s lack of shoes. 
• Focusing on lead gen and not just sales. 
• Customer feedback and why it keeps many of us afloat. 
• Leaving your ego at the door. 

4:00 – 8:00 - I’m thinking of using paid traffic—what should I do? 

9:00 – 13:00 – Facebook likes, offers, and community groups. 

13:00 – 20:00 - Chad, Brenda, Scott and Chris—why are they such a good team? 

20:00 – 25:00 - Key qualities to look for in a marketing employee. 

25:00 – 32:00 - The problem with ego and the benefits of customer feedback. 

32:00 – 36:00 – The Rapid Five Questions.