Igor Volzhanin is the CEO of DataSine. A marketing business that helps businesses create personalised marketing based on the personality traits of their customers.

He has some amazing insights and unusual ideas for how to build a business and a life that one enjoys with some great advice around taking risks.

His background in international development is paired with his knowledge in psychology which provides some fascinating theories into happiness and problems facing the world that I think anyone will enjoy.

IgorConnect on Linkedin (https://www.linkedin.com/in/ivolzhanin/)DateSine Website (https://datasine.com/)ABOUT THE HOSTMy name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.Sam:Instagram (https://www.instagram.com/samjamsnaps/)Quora (https://www.quora.com/profile/Sam-Harris-58)Twitter (https://twitter.com/samharristweets)LinkedIn (https://www.linkedin.com/in/sharris48/)Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/)Support the Show - Patreon (https://www.patreon.com/growthmindset)TOP TIPSOPEN UPJust be your honest self without any filter trying to cater for different people and it makes things much easier for you and for them. It is the kindest thing you can do for yourself and others by just laying yourself bare and being vulnerable and honest.BE CAREFUL WHAT INVESTMENT YOU ACCEPTTheir first offer they had to reject, by holding out they got into Techstars and later the investment from a Russian VC who gave them much more support as they were aligned with the goals of DataSine.This is an easy one to say but to actually do in practice is a lot harder when you haven’t got a bunch of different investors to choose from. It requires some real bravery to reject people if you aren’t sure if you’ll get another offer. But try to ensure your goals and the investors goals are as similar as possible DON’T COMPARE YOURSELF TO OTHERSI don’t think I’ll ever forget the story of the Indian kids being so happy they got a football and could stop kicking rocks around. Whilst at the same time first world children being unhappy with receiving last years iPhone. It is such an accurate statement!It highlights a general flaw in human psychology. Our happiness is a very weird thing that is highly affected to the context of the people around you instead of focussing purely on how lucky you are for the things you have. So don’t compare yourself to others or feel entitled to things that you have no business being entitled to and just chill out a bit and remember to think how much worse things could be. Instead think about how much you can be grateful for. It will do you the world of good TAKE BIG RISKS“The biggest risk in life is doing something you don’t like in the hope you might learn to enjoy it” - Igor VolzhaninI love this quote so much! We risk missing out on so much in life by just doing the things we are presented with and by not taking chances. By letting our fear of the unknown control us we often never find things that truly make us happy and it is so important to take seemingly big risks less we run the biggest risk of all of having never truly lived. BOOKSGet any of the books free on audible (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321) 33 STRATEGIES OF WAR - ROBERT GREENE (https://www.amazon.co.uk/33-Strategies-of-War/dp/B0127SDIIS/ref=sr_1_1?crid=26ZY07JBGA5N9&keywords=33+strategies+of+war&qid=1580810361&s=books&sprefix=33+stra%2Caudible%2C387&sr=1-1)Brilliant distillations of the strategies of war—and the subtle social game of everyday lifeTHE WAY OF THE SUPERIOR MAN - DAVID DIEDA (https://www.amazon.co.uk/Way-Superior-Man-Challenges-Anniversary-ebook/dp/B01NA993PI/ref=sr_1_1?crid=X3B4GZAZB0UX&keywords=the+way+of+the+superior+man&qid=1580810391&s=digital-text&sprefix=the+way+of+the+su%2Caudible%2C401&sr=1-1)This book explores the most important issues in men's lives—from career and family to women and intimacy to love and spirituality and relationships—to offer a practical guidebook for living a masculine life of integrity, authenticity, and freedom. Join this bestselling author and internationally renowned expert on sexual spirituality for straightforward advice, empowering skills, body practices, and more to help you realize a life of fulfilment, immediately and without compromise.THE POWER OF VULNERABILITY - BRENÉ BROWN (https://www.amazon.co.uk/Power-Vulnerability-Teachings-Authenticity-Connection/dp/B00D03UHMK/ref=sr_1_1?crid=2QVJIU1BXGQA7&keywords=the+power+of+vulnerability&qid=1580810442&s=digital-text&sprefix=the+power+of+v%2Cdigital-text%2C390&sr=1-1)“In our culture, we associate vulnerability with emotions we want to avoid such as fear, shame, and uncertainty. Yet we too often lose sight of the fact that vulnerability is also the birthplace of joy, belonging, creativity, authenticity, and love.” Dr. Brown offers an invitation and a promise - that when we dare to drop the armor that protects us from feeling vulnerable, we open ourselves to the experiences that bring purpose and meaning to our lives.Subscribe!If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Igor Volzhanin.

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