The Roofer Show

406: This First Impression Is The Most Important Part Of The Sale: Why So Many Roofers Miss It


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We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You’ll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie explains how Ruby's chat and reception services can help contractors manage phone calls and enhance customer interactions. We also discuss the detrimental effects of missed calls and explore how Ruby's services can capture leads, streamline communication, and support business growth.

Be sure to tune in!

What you’ll hear in this episode:

  • The critical need for contractors to answer their phones to enhance customer service
  • How Ruby's chat and reception services designed to assist roofing contractors with customer interactions
  • Difficulties contractors face when managing phone calls while working on roofs
  • Why missed calls lead to negative reviews
  • Customer touchpoints and the significance of the first phone call
  • High costs of acquiring customers and the importance of converting calls into appointments
  • Why impressions are crucial for building trust with potential clients
  • The stress relief Ruby's services provide 
  • Explanation of how a typical call is handled by Ruby's receptionists
  • Dave highlights how many prospects call after hours, emphasizing the need for constant coverage.
  • The need for contractors to maintain focus on tasks without phone distractions
  • Comparison of the cost of hiring in-house staff versus utilizing Ruby’s services for call management
  • Dave emphasizes the importance of a business audit and planning for the upcoming year and the need for strong processes in sales, operations, and financial management.

Resources:

Special Offer! Call Ruby (866) 613-1332 and Mention The Roofer Show…or Tell them Dave sent you for a special discount!

Connect with Dave and John:

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

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The Roofer ShowBy Dave Sullivan

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