Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It’s with a friend of mine named Jon Benson, who is the creator of the video sales letter.

You’ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting.

Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results.

In this episode, Jon and I discuss: 

• The power of copywriting. 
• The most common initial mistakes that marketers and entrepreneurs make. 
• What makes people do what they do. 
• The various steps of product creation. 
• What makes a good book title. 
• Page counts—why less is often more. 

4:00 – 13:00 - The most common initial mistakes 

13:00 – 22:00 - The big idea 

22:00 – 28:00 - The product 

28:00 – 36:00 - Book titles 

36:00 – 40:00 - Yuri’s take