What is the key that fuels the most successful companies in the world? Our guest this week is Ralf Specht. Ralf was a founding partner of Spark44, a global marketing communications powerhouse. He architected an industry-first joint venture with Jaguar Land Rover which he grew to $100m in global revenue and 1,200 employees.

Previously, he consulted for more than 20 years with global companies and brands such as Deutsche Bank, Credit Suisse, General Motors, Nestlé, Coca-Cola, Puma and PWC with McCann Erickson.

In this episode, we discuss the secret ingredient that contributed to his success – building corporate soul. What is it, how do you know if you’ve got it – or don’t – and what it means for your business going forward.

Ralf Specht, called “a visionary business leader” by Fast Company Press, is the creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. He introduces a new language of success into the world of business based on his mission to make the leadership behaviors which build soul synonymous with the behaviors which build success.

His driving vision is to make soulless companies a thing of the past.

What We Discuss with Ralf Specht in This Episode

• The story behind Building Corporate Soul
• How leaders know whether or not they have corporate soul
• What’s fueling the Great Resignation
• Change is inevitable
• The importance of self-reflection as a leader
• Human Capital as a key to our success
• Glass Door indicators
• What people are saying who work inside your company
• The Soul System™
• Defining your shared purpose
• Translating shared purpose into shared understanding
• Making it real through shared behaviors
• How to gain and retain commitment from your team
• Establishing a solid foundation for success
• The role of HR as a consulting force
• The Soul Index

Favorite Quote

“You have one resource that comes free of charge, and that is commitment.” ~ Ralf Specht

Episode Show Notes: https://tinyurl.com/2p8zvr8c 

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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