Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world's information.

[00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011

[00:07:14] Pedro's take on Google dominance

[00:13:39] Businesses need to do something Google cannot

[00:21:25] The philosophical challenges of being both the Vehicle and the Destination