Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance sales and customer satisfaction, so tune in to hear more!

What you’ll hear in this episode:

• The critical role of financing in the roofing industry
• Changes in the financing landscape and consumer preferences
• Importance of offering financing options to increase sales
• Strategies for effectively presenting financing to customers
• Common misconceptions among contractors regarding financing
• Significance of training and education for contractors on financing
• Impact of financing on customer satisfaction and project accessibility
• Tools and technologies to streamline the financing application process
• Building authentic relationships with consumers through financing discussions

Resources Mentioned: 

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