Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.

What you’ll hear in this episode:

• Challenges in lead generation and customer acquisition for roofing contractors
• Importance of maximizing the value of existing leads rather than just increasing lead volume
• Effective marketing strategies for roofing contractors, including SEO and content creation
• Building relationships and trust with potential clients
• The role of video content in marketing and establishing connections with customers
• Impact of traditional marketing methods, such as yard signs and postcards, on customer engagement
• The necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratios
• Value of referrals and exceptional customer service in generating high-quality leads
• Strategies for creating a sustainable marketing approach that adapts to changing market conditions
• Having a clear business plan and proactive leadership in achieving business goals

Resources Mentioned: 

Connect with Brad Akers:  Website, The Built Right Contractor, and 832-275-0581

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

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