In this episode of "The Roofer Show," Dave Sullivan is back with Dima Sobovoy from Roofing SEO School to discuss how SEO is changing for roofing contractors. Dave, who's been in the industry for over 30 years, is all about helping contractors boost their businesses. Dima shares his journey from being a dental lab technician to becoming an SEO expert, highlighting why having a well-optimized website is crucial and how AI is shaking up search engines. They dive into some common myths about SEO, why being an authority on your topic matters, and how to use AI and local SEO to boost your online presence and credibility. Tune in to hear more!

What you’ll hear in this episode:

• Importance of Search Engine Optimization (SEO) for roofing contractors
• Evolution of SEO practices and trends, including the impact of AI
• Common misconceptions about SEO and its effectiveness
• The concept of "search everywhere optimization" and its broader implications
• Significance of having a well-optimized website for brand recognition and trust
• Role of website audits and tools like SEMrush in improving online presence
• Strategies for effective content creation and the need for a strategic approach
• Importance of local SEO and optimizing Google Business Profiles
• The value of customer reviews and managing online reputation
• The necessity of tracking SEO success and understanding the balance between SEO and PPC advertising

Connect with Dima

Roofing SEO School 

Resources Mentioned: 

SEO to boost your online presence 

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

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