Summary / Intro

If homeowners can’t find you on Google, you don’t exist.

In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most — Google Maps and local search.

We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.

This episode is about building a strong local presence that consistently brings in qualified leads — not just clicks.

Show Notes

Local SEO isn’t optional for roofing contractors — it’s foundational.

In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn’t work, and how Google Maps has become one of the most powerful lead sources in local markets.

Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency — and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a bigger business system, so leads don’t get wasted once the phone starts ringing.

If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.

Takeaways

• Google Maps visibility is critical for roofing contractors
• Local SEO drives higher-intent leads than many paid ads
• Google Business Profiles must be actively managed, not ignored
• Reviews, consistency, and relevance matter more than tricks
• SEO only works when paired with strong follow-up systems
• Long-term local visibility beats short-term marketing hacks

Chapters

00:00 – Introduction to The Roofer Show

03:58 – Why Local SEO Matters for Roofers

10:12 – Common SEO Mistakes Contractors Make

18:45 – Google Business Profile Optimization

26:30 – Reviews, Trust, and Local Authority

35:10 – Turning Local Visibility Into Real Leads

44:05 – SEO as Part of a Bigger Business System

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Build a stronger local foundati