Eric Brewer reveals the hidden reason so many salespeople struggle to close: they treat every complaint like an objection. In this episode, Eric breaks down the key differences between complaints, objections, and conditions—and why knowing the difference instantly changes your results. You’ll learn how to ask the right questions, avoid sabotaging your own deals, and uncover what’s really standing in the way of a yes. By the end, you’ll walk away with a clearer sales process that builds trust and helps you close more with less resistance. KEY TALKING POINTS:0:00 - Overcoming & Identifying Complaints2:27 - Defining A True Objection4:37 - Nailing Down The Conditions10:55 - Strategies To Overcome13:28 - Examples Of Objections Vs Complaints13:56 - Objections + Rebuttals = Average Success15:12 - Outro LINKS:Instagram: Eric Brewerhttps://www.instagram.com/ericbrewerinvest/ Website: Eric Brewerhttps://www.ericbuysyourhouse.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Eric Brewer reveals the hidden reason so many salespeople struggle to close: they treat every complaint like an objection. In this episode, Eric breaks down the key differences between complaints, objections, and conditions—and why knowing the difference instantly changes your results. You’ll learn how to ask the right questions, avoid sabotaging your own deals, and uncover what’s really standing in the way of a yes. By the end, you’ll walk away with a clearer sales process that builds trust and helps you close more with less resistance. KEY TALKING POINTS: 0:00 - Overcoming & Identifying Complaints 2:27 - Defining A True Objection 4:37 - Nailing Down The Conditions 10:55 - Strategies To Overcome 13:28 - Examples Of Objections Vs Complaints 13:56 - Objections + Rebuttals = Average Success 15:12 - Outro LINKS: Instagram: Eric Brewer https://www.instagram.com/ericbrewerinvest/ Website: Eric Brewer https://www.ericbuysyourhouse.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Eric Brewer reveals the hidden reason so many salespeople struggle to close: they treat every complaint like an objection. In this episode, Eric breaks down the key differences between complaints, objections, and conditions—and why knowing the difference instantly changes your results. You’ll learn how to ask the right questions, avoid sabotaging your own deals, and uncover what’s really standing in the way of a yes. By the end, you’ll walk away with a clearer sales process that builds trust and helps you close more with less resistance.&nbsp;KEY TALKING POINTS:0:00 - Overcoming &amp; Identifying Complaints2:27 - Defining A True Objection4:37 - Nailing Down The Conditions10:55 - Strategies To Overcome13:28 - Examples Of Objections Vs Complaints13:56 - Objections + Rebuttals = Average Success15:12 - Outro&nbsp;LINKS:Instagram: Eric Brewerhttps://www.instagram.com/ericbrewerinvest/&nbsp;Website: Eric Brewerhttps://www.ericbuysyourhouse.com/&nbsp;Instagram: David Leckohttps://www.instagram.com/dlecko&nbsp;Website: DealMachinehttps://www.dealmachine.com/pod&nbsp;Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments&nbsp;Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

418: EXPOSING The Big Sales Myth About Objections

It is a tragedy that 95% of the country is brainwashed into believing that you have to work 50 hours per week for 50 years just to retire. By that point, you might not even enjoy your time off!

This podcast helps you escape the traditional 9-5 and embark on a fulfilling, financially rewarding journey.

We will show you how it is possible to make your annual salary, monthly through a proven business model called wholesaling real estate.

Why wholesaling real estate? This perfect strategy doesn't require significant capital to actually purchase the property yourself, it allows you time freedom without being at someone’s beck and call, and you can make 15% of each deal. You simply find distressed properties and connect them with investors. It's a flexible and scalable way to enter the world of real estate without many of the traditional barriers and offers 5 figure paydays.

If you're a newcomer to this world, this podcast is specifically designed for you. Here's what you can look forward to:

Wholesaling 101: We break down the ABCs of wholesaling. And no, 'B' doesn't stand for 'Boring.'

Beginner’s Bootcamp: Think of this as your training wheels in real estate, only a lot less embarrassing than the ones on your childhood bike.

Action Steps: Get ready to jot down exactly what to do next.

Support Squad: Dive into a community of fellow newbies with experts we bring in to help. You will achieve success much faster when you have access to people who have achieved what you want to achieve, and the support from those on the same path.

Ready to get started? Let's get you listening all the way to the bank.

Subscribe and leave us a review!

Sign up for a free trial of DealMachine : https://www.dealmachine.com/pod

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It is a tragedy that 95% of the country is brainwashed into believing that you have to work 50 hours per week for 50 years just to retire. By that point, you might not even enjoy your time off! This podcast helps you escape the traditional 9-5 and embark on a fulfilling, financially rewarding journey. We will show you how it is possible to make your annual salary, monthly through a proven business model called wholesaling real estate. Why wholesaling real estate? This perfect strategy doesn't require significant capital to actually purchase the property yourself, it allows you time freedom without being at someone’s beck and call, and you can make 15% of each deal. You simply find distressed properties and connect them with investors. It's a flexible and scalable way to enter the world of real estate without many of the traditional barriers and offers 5 figure paydays. If you're a newcomer to this world, this podcast is specifically designed for you. Here's what you can look forward to: Wholesaling 101: We break down the ABCs of wholesaling. And no, 'B' doesn't stand for 'Boring.' Beginner’s Bootcamp: Think of this as your training wheels in real estate, only a lot less embarrassing than the ones on your childhood bike. Action Steps: Get ready to jot down exactly what to do next. Support Squad: Dive into a community of fellow newbies with experts we bring in to help. You will achieve success much faster when you have access to people who have achieved what you want to achieve, and the support from those on the same path. Ready to get started? Let's get you listening all the way to the bank. Subscribe and leave us a review! Sign up for a free trial of DealMachine : https://www.dealmachine.com/pod

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418: EXPOSING The Big Sales Myth About Objections

418: EXPOSING The Big Sales Myth About Objections

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