As many of you may already know, most, if not all, of the major shows have been canceled for 2020 due to safety concerns, including MAGIC. What you may not know is how incredible the team at MAGIC is and their commitment to pivot to serve their retailers and their vendors. Kelly Helfman joins Emily this week to talk about how the MAGIC show may not be in person this October but the incredible digital show and platform that has been developed will give boutique owners the ability to see so many more vendors than they would on foot at the shows and reach those who may not financially be able to attend the shows.

Sign up for the digital show here: https://www.magicfashionevents.com/en/home.html

Follow Kelly on Instagram: @greydahl

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Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy