In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership.

Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members?

I explore the potential pitfalls of enforcing minimum terms, including the financial, ethical, and legal implications, and discuss alternative strategies that focus on providing genuine value rather than forced commitment.

In this episode:

• Why do some membership owners consider enforcing a minimum term, and what are the typical justifications given?
• What are the potential challenges and risks associated with enforcing a minimum term for memberships?
• How might minimum term commitments negatively impact the member experience and perception of your membership business?
• What are some alternative strategies to improve retention without resorting to locking members into long-term commitments?

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