If you’re a roofing contractor relying on Google to drive leads, your Google Business Profile may be your most important marketing asset — and most roofers aren’t using it correctly.

In this episode, I’m joined by Tim Brown from Hook Agency to break down the most effective Google Business Profile strategies roofing contractors can use to get more visibility, more calls, and better-quality leads — without spending more on ads.

We cover what actually matters today with Google Maps, reviews, photos, service areas, and content, and how small changes can create a big competitive advantage in your local market.

Google Business Profile is one of the most powerful — and misunderstood — tools available to roofing contractors.

In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency to discuss what roofers need to know to win in Google Maps and local search. Tim explains why many contractors struggle to rank, even when they have good reviews, and how Google evaluates trust, relevance, and activity.

You’ll learn how consistent updates, strong reviews, proper categories, and real-world signals impact visibility — and why treating your Google Business Profile like a static listing is a mistake. Dave and Tim also discuss how Google Business Profile fits into your broader marketing system, including your website, SEO, and follow-up processes.

This episode is a must-listen for roofing contractors who want predictable inbound leads without relying entirely on paid ads.

• Google Business Profile is often the #1 source of inbound roofing leads

• Activity and consistency matter more than tricks or shortcuts

• Reviews, photos, and updates build trust with both Google and homeowners

• Service areas and categories must be set up correctly to rank

• Google visibility only works if your systems can handle the leads

• Local SEO supports long-term growth, not quick wins

00:00 – Why Google Business Profile Matters for Roofers

06:42 – How Google Decides Who Ranks

15:18 – Reviews, Photos, and Trust Signals

24:37 – Common Google Business Profile Mistakes

34:05 – Service Areas, Categories, and Optimization

48:32 – How Google Fits Into Your Marketing System

https://hookagency.com

https://theroofercoach.com

https://smasupport.us

https://useproline.com

Hook Agency

Proline

SMA Support

👉 Download free tools and resources for roofing contractors at

theroofercoach.com/resources