Today, Dave Sullivan chats with marketing whiz Tim Brown from Hook Agency about how roofing contractors can boost their online presence and drum up more leads. Revamping your website might seem like the first step to a better online presence, but Tim Brown suggests it’s more about functionality and traffic. Before investing in a redesign, ensure your site generates traffic and leads. Sometimes, optimizing for Google Maps or running Google Ads is more effective. They dive into some key strategies, like figuring out who your ideal customers are, sprucing up your website, and making the most of Google Ads and SEO. Tim really drives home how crucial Google Maps is for getting noticed in local searches and how powerful it can be to gather reviews. They also share some down-to-earth tips for crafting engaging video content and finding budget-friendly marketing solutions. Dave shares how valuable mentorship can be for contractors looking to grow their businesses and succeed. Be sure to tune in to hear so many valuable tips to boost your business!

What you’ll hear in this episode

• Strategies for enhancing lead generation for roofing contractors through online marketing
• Importance of identifying and defining the ideal customer for targeted marketing efforts
• Website optimization techniques to improve functionality and lead generation
• Comparison of Google Ads and SEO, including their respective benefits and costs
• Significance of Google Maps in local search visibility and lead generation
• Conducting website audits to assess online presence and identify areas for improvement
• The five-part winning website formula for effective online marketing
• Importance of blogging and content creation for attracting and converting leads
• Utilizing emotional engagement and unique value propositions to differentiate from competitors
• The role of video content and YouTube in enhancing visibility and lead generation for contractors

Resources Mentioned

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