Think writing a book is just about sharing your story? Think again. In this behind-the-scenes masterclass, Craig Ballantyne reveals how to write, publish, and launch a nonfiction bestseller that doesn’t just sit on shelves—it builds your brand, generates leads, and sells while you sleep. You’ll learn the brutal truths about who shouldn’t write a book, the biggest mistakes new authors make, and how to create a lean, profitable manuscript in just one workday.

From title formulas to Amazon hacks and audiobook psychology, this is the blueprint for turning your expertise into income. If you’re serious about multiplying your impact and building a business that works 24/7, this episode is your shortcut to becoming a bestselling author.

Let me know what you think of today’s episode! Did you learn something new? Am I missing something? Is there something that has or hasn’t worked for you in your path to success? Send me an IG DM or email and let me know how I can help you level up in life.

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