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Watch the full episode on YouTube: HERE

What’s in this episode:
Hiring doesn’t fail because of a lack of applicants—it fails because most agencies make the process too easy.

In this episode, Michael and Courtney break down the exact interview framework they used to eliminate over 90% of unqualified candidates and hire two top-tier sales professionals—without wasting time.

You’ll hear real numbers, real drop-off data, and the step-by-step hiring process that filters for character, consistency, and follow-through before you ever get on a call. If you’re tired of bad hires, ghosting, and constant turnover—this episode is your blueprint.

[00:00] Why the hiring process should be difficult
[01:00] The #1 people problem agency owners face
[02:10] The multi-step hiring framework overview
[04:20] 105 applicants → what happens next
[05:00] The assessment step that eliminates 75%
[06:40] Why video interviews matter
[08:50] Red flags that disqualify candidates instantly
[10:00] Who actually shows up to interviews
[11:20] From 105 applicants to 2 hires
[12:45] Why hard upfront = easy long-term
[14:30] Character vs skill in hiring
[16:10] Final hiring advice for agency owners

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