AM/PM Podcast

#426 - Navigating High Returns and Tariffs: E-Commerce Strategies with Shan Shan Fu


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Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living!

What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia.

 

Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes.

 

In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon.

In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss:

  • 01:00 - Discovering Success With Shan Shan Fu
  • 04:01 - Defining Freedom Income vs Passive Income
  • 08:18 - Entrepreneur Travels With Kindred Program
  • 08:53 - Global Home Sharing and Foodie Explorations
  • 11:57 - Fashion Business and International Manufacturing
  • 12:47 - Success Through Strategic Relationships
  • 22:27 - Navigating Tariffs in Clothing Industry 
  • 28:44 - Navigating Tariffs on Imported Goods
  • 30:35 - E-Commerce Product Ideation and Expansion
  • 33:42 - Effectively Targeting Female Influencers
  • 37:54 - AI-Powered Product Development and Expansion
  • 39:44 - Launching New Products for Growth
  • 44:05 - Kevin King's Parting Shot
  • ...more
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    AM/PM PodcastBy Kevin King

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