We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships.

[00:03:59] When Bill got started in patent sleuthing

[00:07:27] Tracking the authors of the patents, like authors of good books

[00:13:40] Tying it all together: “You shall know a word by the company it keeps”

[00:19:20] Tying entities into search can be easier than SEO

[00:22:57] The weight and impact of taxonomies and ontologies 

[00:26:36] The language models that Google is building now

[00:28:36] Latent Semantic Indexing is a misnomer