If you want to drive meaningful environmental change you are going to need to make regenerative agriculture more profitable.

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The suit in London and the farmer in Argentina need to start speaking each others language. The first one needs to learn the challenges of farming, the farmer needs to understand the level of reporting and milestones the fund manager needs to raise capital. 

If Chuck could change one thing: he would come up with a KPI to measure soil carbon and the correlation to financial returns. Chuck’s advice for investors: 

1. Meet with regenerative farmers and have meaningful conversations
2. Talk to investors who have been allocating capital to regenerative agriculture for a couple of years
3. Plus learn about the food sector at large and the global challenges

Thoughts from the episode:

• When you demonstrate that the right economic choice is regenerative you will completely transform how money is allocated in agriculture. And there are trillion of dollars invested in agriculture
• If you want to drive meaningful environmental change you are going to need to make it more profitable
• Carbon seems to be the best proxy for the (health of the) rest of the agriculture system- Farmers for the most part are still price takers, even if they grow a crop which is better for the planet for probably healthier for us
• Farmers could come for the regenerative premium and stay for the cost savings- Big buyers could also share in the cost savings
• When retailers and processors are going to see healthy soil means healthy plants, there will be a very clear way to differentiating between a crop that is grown in a healthy soil and one that is not

The links and show notes can be found here:
www.investinginregenerativeagriculture.com/2018/12/10/chuck-de-liedekerke. 


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