"Why Reinvent the Wheel?" That popular expression was taken seriously when the founder of woom was about to buy their child their first bike and realized something was wrong. So the idea to consider the experience from a kids perspective and design a bicycle that wasn't just a smaller version of an adult bike was born. Headquartered in Vienna, Austria, and Austin, Texas, woom has expanded globally and now has over 240 employees and has sold over 1,000,000 bicycles all over the world. On this episode I talk to April Obersteller who leads their employee and customer experience efforts. Hear a fascinating story of the problem they were trying to solve and why they view their role as something much bigger than bicycles. In this episode: - Founding story of two brothers and a best friend creating a high-quality children's bike - The connection between customer experience, design, and employee experience - Importance of quick reactions and direct customer feedback - Commitment to putting employees at the center of retention and engagement strategies - Creating "magic moments" and valuing practicality based on customer feedback - Innovation as a core value and dedicated future-focused team Meet April April Obersteller’s 15-year career in the service industry has been rooted within purpose driven companies that are in the fast and courageous stage of start-up to scale-up. Her passion for the human experience is combined with her appreciation for how data and technology can be powerful in identifying how-to make the most meaningful human impact. At woom, she is the Vice President of Global Experience, in which she leads a global team that supports both the Customer Experience and the Employee Experience with a focus on the full internal and external customer journey. Company Overview: woom is a globally-acclaimed kids’ bicycle company, originally founded in Austria in 2013, and expanded to the United States one year later. woom has disrupted the kids’ bike category across Europe and North America, as the largest and fastest-growing direct-to-consumer brand in the space. Its award-winning bikes include options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world.

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