If you’re not offering financing in your roofing business, you’re losing jobs — even when homeowners like you.

In this episode, I’m joined by Chris Scoville from Improvify to break down why financing is no longer optional for roofing contractors and how the best companies are using it as a sales system, not a last-minute add-on.

We talk about when to introduce financing, how to train your sales team to use it confidently, and why presenting payment options early creates trust instead of pressure. Financing isn’t about discounting your price — it’s about removing friction and helping homeowners say “yes” sooner.

This conversation is about building a smoother sales process, increasing close rates, and making it easier for good customers to move forward without stressing over the full upfront cost.

Most roofing contractors think financing is just a tool for customers who “can’t afford it.”

That mindset is costing them deals.

In this episode, Dave Sullivan sits down with Chris Scoville of Improvify to explain how financing should be built directly into your sales system — not treated as a backup option when a homeowner hesitates.

They discuss why homeowners expect financing today, how offering it early actually increases trust, and why waiting until the end of the sales conversation often kills momentum. Chris shares practical insights on training sales reps to confidently present financing, positioning it as a service rather than a pitch, and avoiding common mistakes that create confusion or resistance.

You’ll also hear how top roofing companies use financing to increase average job size, improve close rates, and create a better overall customer experience — without racing to the bottom on price.

This episode is essential listening if you want to close more jobs, reduce price objections, and build a more professional, modern roofing business.

• Financing should be introduced early — not as a last-minute save

• Homeowners expect payment options and trust contractors who offer them

• Financing increases close rates without lowering your price

• Sales reps need training and systems to present financing confidently

• Clear payment options reduce friction and shorten decision time

• Financing is a sales tool, not a desperation move

00:00 – Introduction to Roofing Financing

01:49 – Why Financing Is No Longer Optional

08:02 – How Top Roofers Present Financing Early

18:31 – Training Sales Teams to Use Financing

22:52 – Removing Price Objections Without Discounting

27:19 – Building Financing Into Your Sales System

https://theroofercoach.com

https://theroofercoach.com/resources

https://improvify.com

https://useproline.com

Improvify

Proline

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