Carter Hogan shares his journey from filmmaker to software founder and reveals why most video professionals don't actually have a lead generation problem - they have a lead nurturing problem. He breaks down practical ways to automate the "low-value activities" in your business so you can focus on the creative work that matters most.

Key Takeaways

• Your leads need 7-8 touchpoints before they'll trust you enough to hire you - if you're not consistently staying in touch, you're leaving money on the table
• A simple monthly newsletter highlighting recent projects and how they solved client problems is the easiest way to nurture leads effectively
• Automating payment processes and follow-ups not only saves time but prevents thousands in unpaid invoices from slipping through the cracks
• Presenting a professional front through automated reminders and follow-ups makes clients feel like you have a full team, even if you're a solo operator

About Carter Hogan

Carter Hocan is the Co-founder and Owner of Vidlead, a video production company. With 10 years of experience as a videographer and producer, Carter gained recognition through his YouTube channel DevinSuperTramp.

He also spent five years with Fulltime Filmmaker Online Film School. Carter's expertise in creative storytelling and video production drives Vidlead's mission to deliver innovative content solutions for businesses and creators alike.

In This Episode

• [00:00] Welcome to the Show!
• [06:30] Meet Carter Hogan
• [11:24] VidLead
• [14:14] Lead Nurturing
• [17:59] Monthly Newsletter
• [22:30] Automated Messaging for Socials
• [30:54] VidLead Financial and Time Benefits
• [32:21] Invoicing
• [47:56] Outro

Quotes

"People ask me like, what's going to help me? And it's like, well, if you haven't signed up yet, one, you're going to save money because you're going to cancel at least three or four softwares... And then two, you're going to free up a lot of your time so that you can work on your business." - Carter Hogan

"If you can automate the low value activities in your business and focus on the higher value activities, you're going to get a lot more bang for your buck. You're going to make a lot more money that way. Cause you're focusing on where your time really should be spent." - Carter Hogan

"Even if I'm selling like a $50 broomstick on Amazon, I still have to hit like at least five or six touch points to have somebody trust me enough to buy my $50 broomstick. Now we're talking about thousands of dollars in video production." - Carter Hogan

Guest Links

Get your first Month free with VidLead

Connect with Carter Hogan on LinkedIn

Follow VidLead on Instagram | Facebook | Twitter

Links

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Join the Grow Your Video Business Facebook Group

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Check out the full show notes