Today, I am interviewing Erin Palinski on The Healthpreneur Podcast. Erin is a dietitian and diabetes educator, she has written four books, served as a consultant to multiple global brands and is a sought-after media source and keynote speaker.

Now, what we’re really going to touch on in this interview is Erin’s media experience. You may remember a previous episode where I talked with my publicist, Nicole Dunn. That is how I’ve gotten a lot of my media coverage. And many people use a publicist, but Erin has done it all herself and she is absolutely crushing it in terms of media coverage.

Erin is going to share with us how she was able to get on a bunch of national broadcasts and get extensive coverage in magazines without a publicist. She did it all on her own, she put in all the work and she has some amazing tips for anyone who might be thinking of doing the same. 

If you’re thinking about seeking out major media coverage—or any media coverage at all—this is an excellent episode to check out. Erin will share how she does her manual outreach, how to find the right people, how to interact with them and how to ultimately get on their show and have them publish your stuff. Plus, a whole bunch of other nuggets.

In this episode, Erin and I discuss: 

• Erin’s journey through her practice, writing books, and getting into the media. 
• Lists! 
• How Erin is helping other entrepreneurs with their media coverage. 
• Lots of trial and error. 
• The credibility factor. 
• Having kids as an entrepreneur. 

4:00 - 12:00 - Media coverage: starting out on your own. 

12:00 - 16:00 - Books, books, books. 

16:00 - 25:00 - Erin’s advice for other entrepreneurs. 

25:00 - 30:00 - Outsourcing and kids (but not outsourcing your kids!) 

30:00 - 34:00 - The Rapid-Five Questions 

34:00 - 38:00 - Yuri’s take