We Are For Good Podcast - The Podcast for Nonprofits

440. Storytelling for Good (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE


Listen Later

It’s no secret that we believe in the power of storytelling to do more good in the world. We’re wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

💡Learn

  • Mindsets needed for storytelling
  • How to incorporate storytelling into your orgs everyday operations
  • The importance of building your storybank


Episode Highlights

  • Evolution of storytelling in the sector (1:40)
  • #AMA Question 1: “How do you prep for interviews? How do you get people to go deeper?” (4:30)
  • #AMA Question 2: “How do I balance what my ED/Board expects with what the storyteller expects?” (15:00)
  • Case Study (20:00)
  • Storytelling for Good: We Are For Good Premium Course (24:00)

For more information + episode details visit: weareforgood.com/episode/440.


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

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