Podcast Description: Discover the art and science of crafting messages that change minds with Dr. Todd Kashdan, a world-renowned psychology professor and persuasion expert. In this episode, Dr. Kashdan shares evidence-based strategies for creating compelling arguments, even when you lack formal authority. Learn how to frame your ideas in terms of aspirational visions, anticipate objections, and leverage social capital to amplify your impact.

Drawing on real-world examples and cutting-edge research, Dr. Kashdan reveals the key principles behind effective communication and influence.

Learn:

• Why approach-oriented messages are more persuasive than avoidance-oriented ones
• How to demonstrate "skin in the game" to build credibility
• The importance of acknowledging short-term costs before long-term benefits
• When to use a two-way message versus a one-sided argument
• How to find the right messenger to champion your ideas

Whether you're an innovator challenging the status quo or a leader seeking to drive change, this episode will equip you with the tools to craft messages that resonate and inspire action.

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Quotable moments:

"Approach oriented messages are much more effective than avoidance oriented messages." - Dr. Todd Kashdan

"One thing you want to do is point out how much skin you have in the game. So you might've done this, but one way of doing this is like, listen, we'll do this at cost. I believe in this product." - Dr. Todd Kashdan

"You want to point out that their short term costs costs before they point it out. And so this is the thing like we all wish we knew that when we were, you know, you're basically the innovator archetype in terms of creating this new technology for this, For this entire discipline, so you want it, you want to say up front. This is, there is a trade off for everything..." - Dr. Todd Kashdan

"The best way for your idea to get some merit is let let it be amplified by someone that's more socially attractive than you. And I'm using that word strategically, socially attractive. It could be physical. It could be their kind. It could be their wise, their intelligent." - Dr. Todd Kashdan

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

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