The Institute’s Leading Edge Podcast

45 - Marketing During the Pandemic


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Join Cecil as he talks with Alex Noll, Kim Auernheimer, and Jimmy Lea from Kukui. The topic is marketing during the pandemic and, recorded during the beginning of COVID-19, still has some great insights for shops looking to still up their marketing during these strenuous times. It's just as important for customers to have working cars now as it was then, and this episode covers how you can continue to market during any emergency. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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