I recently got a great question in my Ask Me Anything series:
“I'm trying to build my business using online homebuying webinars. Should I start running ads to them?”

And boy do I have a hot take on this.

One quick disclaimer: this is just my experience and view on that form of lead generation. In this industry, different things work for different agents which is a beautiful thing! That said, I always come from a repeat, referral, and relationship-centric lens in all of my business dealings… and I’ve found that every time I leave my lane, I’m reminded why I should stay in it!!

Here’s what I take you through in this episode as it relates to running ads for leads:
✅ Why paid leads didn’t feel like the right fit for my business model
✅ The approach I’ve taken instead, and how it’s worked long-term
✅ The risks and considerations I see when agents rely on online leads
✅ How I attract ready-to-go clients without running ads
✅ Why understanding your personality, systems, and values matters more than the strategy itself

This is a must-listen if you're considering paid lead gen - or if you're feeling stuck and unsure where to find your next clients.

💬 Got a question for me? Submit it anonymously here: Ask Me Anything

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👋 Let’s connect on Instagram: www.instagram.com/highperformanceagent
Follow me @highperformanceagent for real talk, strategy, and behind-the-scenes tips.

📍 Have a buyer or seller in Maryland?
My team would love to take great care of them - and pay you a referral fee.
With 2,000+ homes sold, you can trust we’ll deliver 5-star service every time.

Email [email protected] or visit www.thebeliveaugroup.com to connect.

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Keywords: real estate lead generation, online homebuyer webinars, Facebook ads for realtors, paid leads for agents, first-time buyer marketing, organic lead generation, relationship-based business, real estate marketing strategy, High Performance Agent Academy