We Are For Good Podcast - The Podcast for Nonprofits

452. Sustainability + Scaling Panel: How to Sustain and Scale Your Mission - Veronica LaFemina, Brian Joseph, Eric Newman and Kimberly O'Neill


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Join this panel of modern impact thinkers as we explore how to build a sustainable mission that grows and thrives over time, diversifies revenue, takes care of its people, builds strategies to forecast and evolve, and innovates how to deliver impact.

Today’s Guests

  • Veronica LaFemina, LaFemina and Co
  • Brian Joseph, CEO, RevJen
  • Eric Newman, Founder + and Chief Play Officer, Roc Solid Foundation
  • Kimberly O'Neill, Founder + CEO, The Giving Blueprint


Episode Highlights

  • Nonprofit revenue infrastructures (3:00)
  • How nonprofits can think of themselves as a scaling business (5:30) 
  • Reframing strategic planning (7:20)
  • Using data to understand the problem (10:45)
  • Be relentless, not reckless (13:20)
  • Putting scaling strategies and tactics into action (17:30)
  • Common pitfalls nonprofits are making in sustainability (21:50)
  • How to know when to move out of the way as a founder (27:55) 
  • How to get your board involved in scaling and building sustainability (29:20) 
  • Advice for a brand new nonprofit to become sustainable (35:40) 
  • One Good Thing: (40:15)
    • Brian: Be intentional about investing in your people and yourself.
    • Veronica: Give yourself permission to focus.
    • Kimberly: It’s not yours to resolve only. 
    • Eric: Extreme focus over time creates momentum. 

For more information + episode details visit: weareforgood.com/episode/452.

About our Sponsor: Foster Avenue

As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.

Learn more today at www.fosteravenue.com/good.


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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