Many roofing contractors think growth means spending more on marketing.

In reality, most businesses don’t have a lead problem — they have a foundation problem.

In this episode, I break down how roofing contractors can do more with what they already have by strengthening their systems, tightening operations, and lowering customer acquisition costs without burning cash or chasing every new lead source.

Too many roofing businesses try to grow by pouring money into marketing before their foundation is solid.

In this episode, Dave Sullivan explains why contractors who focus on systems, process, and execution can dramatically reduce customer acquisition costs while increasing profitability. Instead of constantly chasing new leads, Dave walks through how improving conversion, follow-up, customer experience, and internal clarity allows businesses to grow smarter — not harder.

The conversation focuses on identifying leaks in your business: missed calls, slow response times, unclear messaging, poor handoffs between sales and production, and lack of tracking. Fixing these issues allows contractors to get more value from every lead they already generate.

This episode is for roofing contractors who want to scale responsibly, protect cash flow, and build a business that isn’t dependent on nonstop spending to survive.

• Growth starts with a strong foundation, not more leads
• Lowering customer acquisition cost increases profitability fast
• Better systems improve conversion without more ad spend
• Speed, clarity, and follow-up matter more than volume
• Fixing internal leaks creates immediate ROI
• Sustainable growth comes from execution, not hustle

00:00 – Introduction

05:02 – Why Marketing Costs Keep Rising

12:14 – Foundation vs Lead Generation

19:36 – Where Contractors Lose Money

27:08 – Improving Conversion Without More Leads

35:41 – Systems That Reduce CAC

44:22 – Doing More With What You Have

52:10 – Final Thoughts on Sustainable Growth

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